Let’s start with a review of history. In 1945 industry covered 37 percentages of all work places in America. Today the unemployment figures are not shaking the ground, thus industry employees represent only 11 % of the working force. No one would deny what has happened: long transformation has been shifting workplaces from industry to service and knowledge industries.
If one would keep eyes in the Asia of today, she would see the phenomena that shaped the Americas in the past 60 years. The universities of China currently educate more than a million students. Every one of them eager to learn, penetrate, conquer and get rich. And compete for the same positions with the students of the old continents. To keep it short, without the income transfers it would make no sense paying an European or an American employee more of the work that an Asian or an African one makes with the same quality.
Universities or nationalities as brands won’t last long competing with hard working and better behaving masses. Maybe the competitive edge could be found from branding personalities. Skilful and well educated, but anonymous, odourless, and tasteless people might be good to be deployed by knowledge industry. But where it comes other than routine brainwork, the personality matters.
From the forties till nowadays we have seen a shift from product to brand. Now it might be time for a shift from anonymous identities to personality brands.
Latest Comments
RSSNo comments