People behave as their life is. Following a purchase decision of a random consumer in a convinient store might be fascinating waste of time. But getting a population and their stats for a study turns the deal a step easier to generalize.
Google.org, the charity organization or division of the Google, claims that they can predict the flu activity across the States. Online behavior connected with the large scale statistics turns out to be actually an accurate indicator what is happening over the world. The Boxlife made a small investigation into Insights and confirmed, that the economical crisis went as the media described. Or was it the media, who affected the search behavior of consumers - that will be left open to be discussed in several upcoming articles.
The graph above shows how the queries for “unemployment” and related keywords started to slowly increase during the late summer 2008 in the United States. So far the peak was reached in early January 2009. An interesting decrease for the unemployment searches can be seen roughly at times when President Obama was elected, however soon after the search queries continued to increase.
From the European point of view the same graph for “unemployment” query is different. Whether the queries began to increase later is difficult to say from the graphs. However, the behavior is more unstable compared to the American counterparts. Interestingly enough, it seems that Europeans enjoy more peaceful Christmas holidays than Americans: besides UK queries, the significant drop occurs in other European countries as well.
When bringing the German graph, the line begins to change. However, the German equivalent gives the depth for this analysis. As the unemployment has been a severe problem in of the German economy for long, the financal crisis didn’t introduce significant change in the unemployment search pattern.
(Graphs sources: Google Insights for Search)
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