boxlife - spicing up the economy

Water is running low. Whether it derives from the climate change or something else, about one-sixth of the world’s population lack access to safe drinking water. Moreover, the scarcity of freshwater is no longer a problem restricted to poor countries.

The Wired Magazine wrote recently that about 50 percent of the world’s freshwater lies in a half-dozen lucky countries. People are thirsty - and the soda won’t make it easier. Bottled water is an old story, but its future might be enormous. Currently Wikipedia recognises 78 different water brands, the real world might hide hundreds of more bottled water brands. As with all products, some of them represent cheap and everyday, some exclusive and top quality brands. Water might be a supplement, where the brand matters most: HO2 is same in every bottle.

But what happens, when the shortage makes today’s wealthy countries thirsty? Water is expensive to transport, even without mentioning all-time-rising oil price. Despite Wired stating that economically advanced regions face unavoidable pressures on their industrial output, the agriculture spends the most. So thirsty and hungry with decreasing industries.

As the industrial trend has shifted from the local outsourcing to “made in Asia”, the agricultural and industrial future might shift back to the north in long term. Agricultural and industrial society - here we come. With a punch of Bottled Water Brands.